In the realm of beauty, there exists a profound secret to the enduring success of the most lucrative estheticians: the cultivation of unwavering client loyalty. This is not fleeting devotion that lasts for a mere few years but rather a bond that stands the test of decades.
We refer to this as the practice of "eternal elegance," wherein an aesthetician serves as a steadfast guide, leading their clients through the various stages of life's journey. From addressing issues like dehydration at the tender age of 22 to combatting loss of firmness at the mature age of 55, the conversation of moving through the skin decades of life is a process of educating clients about the right habits, products, and treatments that ensure the maintenance of radiant skin for a lifetime.
This is why we work one on one with our clients to customize the homecare, seasonally and throughout the stages of life.
Your relationship with your aesthetician begins with a deep understanding of the physiological intricacies of skin aging. Skin aging can be classified into two distinct categories: intrinsic and extrinsic aging. Intrinsic aging denotes the natural, chronological aging process governed by genetics, while extrinsic aging is shaped by external factors that age the skin "from the outside."
Let us first delve into the realm of intrinsic aging. The primary reason for the diverse aging experiences we encounter lies within our genetic makeup. Just as our genes determine our hair and eye color, they also dictate how we age. Genes oversee numerous natural processes responsible for skin aging, including the vital roles of cell renewal, collagen, and elastin fibers in providing structural support and elasticity.
While genetic factors are beyond our control, we can explore five extrinsic elements that significantly influence the appearance and behavior of our skin:
Stress: The potent force of stress can disrupt hormonal balance within the body, impacting the skin's barrier function and its capacity to retain moisture.
Poor Nutrition: A subpar diet deficient in essential vitamins and minerals can lead to significant skin problems, hindering proper cell formation and function.
Environment and Pollution: External elements such as harsh weather conditions, air pollution, and UV-rays contribute to a substantial portion, up to 80-90%, of visible skin aging.
Sleep: The health of our skin is intricately connected to circadian rhythms. Inadequate sleep can result in heightened transepidermal water loss, weakened skin barrier function, redness, increased fine lines, wrinkles, and dark circles.
Poor Skin Care Habits: Using abrasive exfoliants and products laden with unnecessary irritants like fragrances and dyes can lead to skin injuries and the gradual breakdown of protective skin structures.
Eternal Elegance extends beyond a one-size-fits-all approach. To effectively guide you, it's imperative to tailor your guidance to the physiological differences and unique needs of each generation. Let's explore age coaching strategies for different age groups:
Generation Z (20s):
In your 20s, you may begin to notice fine lines, especially around facial expression areas.
Intrinsic aging starts to take its course, leading to collagen depletion.
Emphasize personalized, custom-blended facials and establish an effective at-home skincare routine.
Millennials (30s):
Millennials, you are experiencing a loss of firmness and elasticity.
Environmental factors play a significant role in their skin's appearance.
We encourage preventative services such as chemical peels and the use of SPF 50.
Generation X (40s):
Deeper expression lines and wrinkles are a concern.
Slower cell turnover leads to dullness.
Focus on firming and corrective facial services and the addition of reparative at-home formulas.
Baby Boomers (50s and Beyond):
Hormone disruption results in further collagen depletion.
Skin becomes thinner and more fragile.
Prioritize services that replenish and rejuvenate the skin and recommend emollient and barrier-strengthening formulas.
In the art of Eternal Elegance, we recognize that every individual's skin is unique. Armed with experience in the treatment room, the right knowledge, language and care, we can guide you to skin confidence in your skincare routines at home, and make recommendations for treatments. Eternal Elegance, we love to working with our clients. We empower you to become skin confident and life the lifestyle you wish effortlessly today and all the years to come.
Our Process
Virtual skin consultations offer a convenient and personalized experience for analyzing your skin and lifestyle factors. Discover how customization and setting skin goals can help you achieve healthier and more vibrant skin. ​www.sbgco.ca Your skin doesn't need a survival kit, it has a skin expert!